Why are we drawn to celebrities? Maybe it's because they live lives that seem incredible to the rest of us – luxury, travel, beauty, and excitement! In the world of Pawparazzi™, the pets are the celebrities that we wish all celebrities could be. They have talent; they have class; they support causes that make their world better. They are our friends and even willing fashion accessories!

We hope that Pawparazzi™ will be received in the way that they were intended – as a fun and funny caricature of real celebrity. It's about the fun of celebrity without the baggage. With pets as our celebrities we don’t fret about girls' self-image or mimicking the less desireable traits of pop-culture idols. Though I admit I've caught my daughter licking Cocoa goodnight when she tucked her into bed; and even trying to wag her own tail – so I may be wrong about this!